A screenshot of the redesigned homepage
<aside> 🗒️ This is a Pro bono project. I helped my friend Lyndsay evaluated and redesigned her travel agent website. The website was put together with the Wix CMS several years ago.
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Sunshine Dot Travel is a small business that helps people generate vacation ideas and plan details for their trips. The business owner, Lyndsay, would like to increase the number of people inquiring about her trip planning services through the website.
In order to know what areas of the website needs attention and improvement, a heuristic evaluation is conducted to identify areas for improvement, based on Sunshine Dot Travel’s business objective. A heuristic evaluation uses accepted standards and best practice to score a website or application.
For this evaluation, Bruce Tognazzini’s Principles of Interaction Design are used in the website review process. The following portion will be going into each heuristic principles, showing where the opportunities for improvement are and also pointing out possible solutions.
Due to the time and other limitations, this is not an exhausted list of recommendations. Further learning and experience in website design is needed to provide further heuristic improvement suggestions. This is a learning process for me to get familiar with the Wix content management system. The limitation of understanding how to use Wix effectively prevent me from getting deeper into the UX issues.